Placements are containers for the different messaging assets we offer. Placements are either dynamic, that is, the messaging is updated based on the purchase amount, or static, meaning that the messaging isn’t linked to the amount and isn’t updated dynamically.
You can add placements to the following types of pages in your Shopify store:

• Product Page supports amount-based (dynamic) and non-amount based (static) placements
• Cart Page supports amount-based (dynamic) and non-amount based (static) placements
• Home Page supports non-amount based (static) placements
• Collections Page supports non-amount based (static) placements
• Static Page supports non-amount based (static) placements

If you’re not sure which placements to pick, see the answer in our Frequently asked questions.

1. In your Store admin > Sales channels > Online store, click the Customize button to add a Klarna Placement app block to your desired theme templates. You can also navigate from the app's main page by clicking Go to App Block Instructions and then clicking Open customizer.
2. From the select box in the top center of the theme editor, select the desired theme, for example, Products > Default product. Then, in the left-side menu, use the Add block option to add a Klarna Placement, available under APPS, as shown in the screenshot below. ''If you are not able to find Klarna On-Site Messaging under APPS, you may need to instead use the CSS method in the vintage ad placement installation method.

3. After inserting the block, use the 6 dots to the far right to drag the Klarna Placement App Block to the desired location in the template, for example, below Price.

4. You can edit the configuration options within the Klarna Placement app block by selecting between options in the dropdown menu and choosing between default, dark and custom theme (read more below on customizing placements with custom theme).

If you want to customize the the placements in your Shopify store, you can do it in one of the following ways:

1. Edit the underlying CSS styling in your store’s source code, as described in the Customize placements with CSS article on Klarna.Docs.

2. Edit the placements in the Klarna Merchant portal, as described in the Customize placements through Merchant portal article on Klarna.Docs.

Note that only the Custom theme is customizable. If you use the default or dark theme, you won’t be able to see any customizations in the storefront.

Some customization options, that is, changes in padding and alignment, affect the placement itself and not the contents of the placement. These options are available in the Klarna On-site messaging Shopify app in Shopify admin.

Customizations in the app and the Merchant portal impact the placement differently and you may need to apply the custom styling in both to see the desired result. Examples of such customization are the Merchant portal placement text alignment within the placement and the Ad Position alignment in the Klarna OSM Shopify app that affects the position of a placement on the page. Additionally, only selected Klarna placements support text alignment within the placement, and some themes may not honor the styling for placement alignment on the page.

Klarna’s On-site Messaging app ensures the currency your customers see in the placement matches the currency displayed on your storefront. Learn more here.

Shopify plus merchants are able to add Klarna On-site Messaging in their checkout using the Klarna On-Site Messaging app. This can be added following the steps below.

1. Navigate to Sales channels > Online Store > Themes > Customize or Apps > Klarna On-Site Messaging > Go to App Block Instructions > Open customizer.
2. Add a product to your cart.
3. Proceed to the checkout page.
4. Click on Customize checkout.
5. Click on Add app block (bottom of the page).
6. Select Klarna On-Site Messaging and proceed to select customization options. Note: These are currently limited as we work to enable more features.

There are a few customization options available for the checkout placement. It can be enabled or disabled within the ShopPay checkout. We recommend this to be enabled as customers may struggle to navigate to Klarna from the ShopPay checkout without guidance. You can add this by clicking Checkout behavior in the app settings and checking the box Include app block in Shop Pay.

We offer customized messaging for this purpose that can be enabled by reaching out to your partner success team or merchant@klarna.com.

Error messaging in the settings are descriptive and will explain in what cases (and with which settings) the messaging will not show to your customers. An example of this is if a customer country is not enabled on your Klarna merchant ID. In such a case the messaging would not be displayed to customers in that country as they would not be able to proceed with Klarna as a payment method.