This guide is only for Klarna merchants. It covers how merchants should advertise Klarna’s flexible payment options to consumers.
As a Klarna partner, there are some things you may need to be aware of when promoting Klarna to your customers to ensure that your marketing communications comply with all laws and regulations as they apply to Klarna’s flexible payment options in Sweden.
The following articles in the advertising legal guidelines section provide a general overview of the requirements you need to follow. Remember that it is also your responsibility to learn and understand the laws governing the advertising of financial products in each region where you promote Klarna.
This guideline is not an exhaustive list of all laws and regulations that apply to your advertising activities. You must also follow all regulations that apply to advertising generally and must comply with your Klarna merchant agreement and other Klarna merchant guidelines.