Klarna Docs - Online marketing 

Online marketing 

In this section you will find all localised and ready-to-use digital marketing materials for each of Klarna’s live markets.

Use the navigation on the right to jump to the market you want to activate your campaign in. To ensure compliance, use these Klarna-approved assets in your local language:

  • Pre-approved messaging for each of the available payment methods.
  • Ready-made advertising banners, based on the pre-approved messaging and including necessary legal disclosures, available to download in various desktop and mobile formats.
  • Ready-made email templates, available to download for both launch and abandoned cart activations.
  • Brand kit, including Klarna badge and partner logo lockups (including localized version) for easy access in addition to the brand guidelines section. 

To create a Klarna landing page please follow these instructions, which will allow you to directly integrate a dedicated page in your local language, with payment methods activated on your site and relevant FAQs.

Please carefully read through the advertising legal guidelines to make sure your final marketing assets follow all local promotional regulations.  

This section only applies to:

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Australia. Download the ready-made asset packs provided below.

Generic messaging

EnglishEnglish AULegal disclosures

Pay now messaging

EnglishEnglish AULegal disclosures

Pay in 4 smaller payments messaging

EnglishEnglish AULegal disclosures

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Austria. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Belgium. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Canada. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Czech Republic. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Denmark. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Finland. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in France. Download the ready-made asset packs provided below.

This section only applies to:

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Germany. Download the ready-made asset packs provided below.

DE_Ready-made_Email_Templates.zip
96.7 KB

Generic messaging | Generisches Messaging

EnglishGermanLegal disclosures
Shop now. Pay securely with Klarna.Shoppe jetzt. Bezahle sicher mit Klarna.-
Pay flexibly and securely with Klarna.Bezahle flexibel und sicher mit Klarna.-
You decide how you want to pay. With Klarna. Entscheide selbst, wie du bezahlst. Mit Klarna.-
Choose Klarna at checkout. Pay securely with buyer protection*.

*Exclusions apply. Learn more at https://www.klarna.com/de/kauferschutzrichtlinie/.
Please do not use this messaging if your brand is operating in the travel, event tickets or gift cards category.

Wähle Klarna am Checkout. Bezahle sicher mit Käuferschutz*. 

*Es gelten Ausnahmen. Erfahre mehr unter https://www.klarna.com/de/kauferschutzrichtlinie/.  

Pay now messaging | Sofort bezahlen

EnglishGermanLegal disclosures
Shop now and pay immediately.Jetzt shoppen und sofort bezahlen.-
Pay now or flexibly. With Klarna.Bezahle sofort oder flexibel. Mit Klarna.-

Pay later in 30 days messaging | In bis zu 30 Tagen bezahlen

EnglishGermanLegal disclosures
Shop now and pay in up to 30 days.Jetzt shoppen und in bis zu 30 Tagen bezahlen.-
Pay now or flexibly in up to 30 days.Bezahle sofort oder flexibel in bis zu 30 Tagen.-
Try now. Get 30 days to pay.
  • Erst anprobieren. In bis zu 30 Tagen bezahlen. (fashion only)
  • Erst testen. In bis zu 30 Tagen bezahlen. (other verticals)
-

Pay in 3 smaller payments messaging | 3 zinsfreie Teilzahlungen 

EnglishGermanLegal disclosures
Pay in 3 interest-free payments. With Klarna.Bezahle in 3 zinsfreien Teilzahlungen. Mit Klarna.-
Shop now. Pay in 3 interest-free payments with Klarna.Jetzt shoppen. In 3 zinsfreien Teilzahlungen mit Klarna bezahlen.-
Split your purchase into 3 interest-free payments with Klarna.Teile deinen Kauf in 3 zinsfreie Teilzahlungen auf. Mit Klarna.-

Financing messaging | Klarna Ratenzahlung 

EnglishGermanLegal disclosures
Pay over time with monthly financing. Bezahle in deinem Tempo mit monatlicher Finanzierung.-
Spread the cost over 6-36 months with Klarna.Teile die Kosten mit Klarna über 6 bis 36 Monate auf.-

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Greece. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Hungary. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Italy. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Ireland. Download the ready-made asset packs provided below.

This section only applies to:

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Mexico. Download the ready-made asset packs provided below.

Generic messaging | Mensajes genéricos

EnglishMexican spanishLegal disclosures
Shop now. Pay over time with Klarna.Compra ahora. Paga en plazos con Klarna.-
Shop Now. Pay with Klarna.Compra ahora. Paga con Klarna.-
Pay smarter with Klarna.Paga de manera inteligente con Klarna.-
Get more time to pay with Klarna.Más tiempo para pagar con Klarna.-

Pay in 4 messaging | Mensajes de "Paga en 4 plazos"

EnglishMexican spanishLegal disclosures
Shop Now. Pay in 4 with Klarna.Compra ahora. Paga en 4 plazos con Klarna.-
Split your purchase into 4 payments with Klarna.Divide tus compras en 4 pagos.-
Split your purchase into 4 interest-free payments. With Klarna.Divide tus compras en 4 pagos sin intereses. Con Klarna. CAT 0%. Sin IVA. Sujeto a aprobación de crédito. Para fines informativos y de consulta. Conoce más en https://www.klarna.com/mx/

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in the Netherlands. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Norway. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Poland. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Portugal. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Romania Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Spain. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Sweden. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in Switzerland. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in the UK. Download the ready-made asset packs provided below.

Here, you'll find a variety of Klarna-approved messaging options for your marketing touchpoints or co-marketing activities in the US. Download the ready-made asset packs provided below.