Brand guidelines and assets:

• Logos and trademarks
• Partner logo lockups
• Pre-approved messaging
• Ready-made advertising banners
• Ready-made email templates

In-store activation instructions

Klarna landing page implementation guidance

Compliance guidance and promotion best practices

• Use approved messaging: Rely on Klarna-approved messaging to maintain clarity and prevent misinterpretation of our products and terms.
• Promote responsible spending: Advocate for sensible shopping habits and refrain from suggesting that customers spend beyond their means.
• Keep it clear and informative: Aim for messaging that is simple, transparent, and educational, especially during the checkout process to ensure customer comprehension.
• Utilize pre-made assets: Leverage our downloadable banners and templates to save time and ensure message consistency.
• Avoid exaggeration: Refrain from overstating the benefits or sharing personal opinions about financial products. Be careful not to appear as giving financial advice.
• Be sensitive and contextual: Always take into account the wider economic context and individual customer circumstances when promoting Klarna across different media.