Klarna Docs - Brand guidelines

Brand guidelines

Welcome to Klarna's brand guidelines. This section is your go-to resource for understanding and utilizing Klarna's key brand elements, such as our logos and the specifications for creating partner logo lockups. These elements are crucial for maintaining the integrity and consistency of Klarna's brand in your marketing communications.

To find specific information, use the navigation panel on the right. This will help you quickly locate the guidance you need on various topics related to our brand elements.

For comprehensive insights into our branding, including typography, color schemes, and overall art direction, please visit our brand portal. Find here (to be added soon) a creative guide tailored for partner marketing campaigns. Please follow these guidelines to present the value of our partnership in a clear, consistent and impactful way.

Our eye-catching badge, consisting of our wordmark on Klarna Pink background, is a preferred option for all types of assets. The height of the badge defines the minimum clear space. The clear space can be increased but never decreased.

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Badge
Our main trademark only exists in Klarna Pink.
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Clear space
The badge's minimum clear space equals our wordmark's height.
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Minimum size
Please follow the specific minimum sizes for each format.

In case it's not possible to use the badge, opt for the wordmark in Klarna Pink, Black and Off White, and no other combination of colors. The height of the logo defines the minimum clear space. The clear space can be increased but never decreased.

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Wordmark pink
Use the pink wordmark only on black backgrounds.
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Wordmark black
Use the black wordmark only on light backgrounds.
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Wordmark white
Use the white wordmark only on dark backgrounds.
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Clear space
The logo's minimum clear space equals our wordmark's height.
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Minimum size
Please follow the specific minimum sizes for each format.

Klarna works with many brilliant brands. Our badge and wordmark can be used to help showcase these partnerships. Here are our two main partnership lockups.

Pay with Klarna lockup (primary option)

This lockup lockup combines our typeface and badge, enhancing your materials with clear, impactful Klarna messaging. It seamlessly fits into your brand, recommended for most uses. Place it under headlines in your brand's font, complementing your imagery and design.

Available in black or white, choose based on background brightness. It's localized in all languages and offers alternative messages like "Pay flexibly with Klarna." or "Pay now or in 30 days with Klarna". Access pre-made advertising asset section (link will be added soon) and select your market to download ready-to-use local lockup options.

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Pay with Klarna lockup (horizontal)
Best suited to wider layouts.
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Pay with Klarna lockup (vertical)
Best suited to narrow layouts.

Dual logo lockup (secondary option)

When advertising space is tight you can use this simple and effective option. By combining our two logos, this lockup lets us to show our partnership in a simple, graphic way. We recommend that you always accompany this lockup with a short, impactful Klarna messaging, which you can find in your market's section of the pre-made advertising assets (link will be added soon).

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Dual logo lockup (horizontal)
Best suited to wider layouts.
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Dual logo lockup (vertical)
Best suited to narrow layouts.

Available with both badge and wordmark, in horizontal and vertical formats and in black or white colors, choose the option that suits your layout and background brightness. All available options can be downloaded below.

Dual_logo_lockup.zip
103.5 KB

The lockup needs to be balanced to show both of our logos equally. We recommend that you place your logo between these guidance lines and then balance it visually.

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Pay with Klarna lockup (horizontal)
Balance the lockup to equally present both logos, aligning yours within the guidance lines for visual equilibrium.
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Pay with Klarna lockup (vertical)
Balance the lockup to equally present both logos, aligning yours within the guidance lines for visual equilibrium.
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Dual logo lockup (horizontal)
The lockup's minimum clear space equals our wordmark's height.
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Dual logo lockup (vertical)
The lockup's minimum clear space equals our wordmark's width.

We like our logos as they are. Please do not alter them in any way.

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Don’t alter the colors of our logos.
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Don’t add effects or shadows to our logos.
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Don’t stretch, squeeze or rotate our logos.
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Don’t outline our logos.
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Don’t alter or create new lockups
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Don’t color your logo in lockups.
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Don’t place the lockup over a busy background.
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Don’t size the logos in an unbalanced way, or space them unevenly.
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Don’t alter or create new lockups