Klarna Docs - Direct mail

Direct mail

Leverage Klarna messaging in your direct mail efforts.

Inform users who

  • Visit the site, but don’t make a purchase (retargeting)
  • Prospecting/new customer acquisition

In order to encourage conversion, provide a Klarna exclusive promo code. Consider catalog inclusion, highlighting value props and higher price point items.

Remember to always follow the legal regional guidelines of advertising financing options.