Klarna Docs - Abandoned cart e-mail

Abandoned cart e-mail

Studies show that about 75% of shoppers who abandon their carts usually plan to come back. By adding an Abandoned Cart email you can send a friendly reminder to shoppers, encouraging them to buy today and pay for it later with Klarna. Make sure to include a call to action encouraging customers to 'Shop Now'.

Give an incentive to shoppers who return to their shopping carts. Offer a discount code, free shipping, or next day delivery in order to boost conversion.

You can simply copy and paste all content needed for the abandoned cart email from below. Make sure to use the provided text as it is to avoid misinterpretation of terms:

Hi , We’ve got great news for you!

At [retailer] you can shop now and pay later with Klarna. It’s safe and simple – and it means you get the stuff you want, when you want it.

Just select Klarna at checkout to get more time to pay:

[ATTN: Only insert the below payment options that are available on your store]

Pay in 4 interest-free installments
  • Pay in 4 interest-free installments. Your bill is split into four equal payments which are collected every two weeks, with no interest or fees.


  • Pay in 4 interest-free installments. Split your shopping bill into four equal payments, automatically taken every two weeks. Never any interest or fees.