During the next steps you will learn how to leverage Instant Shopping to enable smooooth and quick purchases from Social Media links.
Gain more from your social media posts by linking them to your product pages where Instant Shopping is available.
To achieve this you will need to have Instant Shopping available on the product page, as per the guidelines here.
If you need customers to choose between product characteristics, like color, size, etc., you can make sure that you load Instant Shopping with a different set of options, as shown below:
When the products sold have attributes, like color and size that the customer needs to choose from, you can setup Instant Shopping to show these attribute selectors within its purchase flow.
It is a common scenario for direct links to the product pages from instagram and other social media posts, or when your products are being sold completely offsite, like in a blogger’s site.
The example below refers to selling a T-shirt and allowing customers to choose between available colors (black, white and green) and sizes (medium and large). The schema allows the flexibility to define that:
The properties that control how Instant Shopping will present the selectors of the different product specifications are group_identifier and product_attributes: