Marketing for integrated partners
Welcome to the Klarna partner marketing hub – your essential guide for seamlessly integrating Klarna into your marketing efforts. As our partner, you have access to a full suite of tools and information designed to help you effectively showcase Klarna's payment solutions to your customers.
Here's a snapshot of what's available in the hub:
Brand guidelines and assets:
- Logos and trademarks
- Partner logo lockups
- Pre-approved messaging
- Ready-made advertising banners
- Ready-made email templates
In-store activation instructions
Klarna landing page implementation guidance
Compliance guidance and promotion best practices
When marketing with Klarna, it's crucial to adhere to these best practices:
- Use approved messaging: Rely on Klarna-approved messaging to maintain clarity and prevent misinterpretation of our products and terms.
- Promote responsible spending: Advocate for sensible shopping habits and refrain from suggesting that customers spend beyond their means.
- Keep it clear and informative: Aim for messaging that is simple, transparent, and educational, especially during the checkout process to ensure customer comprehension
- Utilize pre-made assets: Leverage our downloadable banners and templates to save time and ensure message consistency.
- Avoid exaggeration: Refrain from overstating the benefits or sharing personal opinions about financial products. Be careful not to appear as giving financial advice.
- Be sensitive and contextual: Always take into account the wider economic context and individual customer circumstances when promoting Klarna across different media.