Incentivize Klarna shoppers and boost conversion with an auto-applied deal on your site that is seamless to use.
A Klarna deal is a discount that is automatically applied at the checkout when paying with Klarna at your store. This solution can be offered both in your site and/or across Klarna ecosystem.
This capability allows you to strategically influence customer decisions at the point of purchase, boosting conversion as well as driving returning shoppers transactions.
Klarna deals can be leveraged both on one time purchases as well as for subscriptions and on-demand payments.
Klarna deals can be run in parallel to other promotions in your site. Offers that are not provided via Klarna deals should be processed according to Discount guidelines.
In order to enable Klarna deals in your website you need to:
order_lines
implementation will be required in order to allow assortment inclusion or exclusion feature of Klarna deals. Learn more in the next sectionsKlarna deals enables an fully embedded user experience by leveraging existing On-site messaging placements as well Klarna payment widget presentation at the checkout to communicate active deals when paying with Klarna.
Enable a seamless user experience across the entire shopping journey
If you are already accepting Klarna as payment method in your store and you have On-site messaging enabled, Klarna deals is available out of the box and can be easily enabled by your Klarna representative with not additional technical effort on your side.
When configuring a Klarna deal campaign, you will be able to define the following parameters according to your campaign needs:
Discount type:
Time frame:
Capping and minimun:
Budget Control:
Audience segmentation:
Assortment exclusion or inclusion to consider:
When setting-up a Klarna deal that will be offered on your website there are three possible segmentations possible to determine who will get the discount.
There are no additional technical requirements to enable All users and New to Klarna segmentation.
To enable New to merchant segmentation it is required that you send “Extra Merchant Data” (EMD) as part of their integration with Klarna, as early as possible in the checkout flow (i.e. on create_session).
Extra Merchant Data (EMD) are additional data points that you can share with Klarna and that is not typically available during the checkout flow. This information may consist of data about the consumer performing the transaction, the product/services associated with the transaction or about the seller and their affiliates.
Understand more about EMD and how to send it in our guidelines
For Klarna deals you will be require to send at least one of the following 2 “packages”:
payment_history_simple
: this package’s properties tell us if the user paid before or not in your store.payment_history_full
: this package’s properties tell us the number of purchases the user made at your store.The assortment exclusion or inclusion feature allows you to selectively exclude or include certain products or categories from the discount offerings. This feature provides greater control and flexibility over the deals and promotions displayed to customers.
For this feature to be enable, order_lines
should be shared during the session creation.
The following fields are the ones that can be leveraged for building the assortment logic
name
: in some cases brand names are also present as part of the product name, in that case, name
could also be used to do brand exclusion.reference
and product_url
: reference can be SKU (e.g 7365638)brand
for exclusion or inclusion of the products based on their brand.category_path
for exclusion or inclusion based on specific category.Assortment exclusion or inclusion feature is highly dependent of the order_lines
quality, for example if category_path
data point is not received, a Klarna deal can’t be configured for a category exclusion.