GuideAdvertising legal guidelines - Rest of the worldPartner marketing guidelines for additional markets: keep Klarna messaging simple, clear and fair; avoid debt-encouraging language; ensure socially responsible ads.
GuideSensitive goods and privacyMaintain compliance of your integration by not sharing sensitive personal data with Klarna; if item details could be sensitive, anonymize product names before sending order/purchase information.
GuideLegal and privacy (AU)AU legal & privacy guidelines for Klarna Payments: use only approved stores and clearly disclose pricing, delivery, returns, support and privacy terms.
GuideAd policies for Klarna advertisersKlarna's Ad Policy mandates global compliance with laws for all ads on its properties & partners, emphasizes advertiser liability for content, and enforces via reviews.
GuideRegulated financing promotion rules 101 - SwedenSweden's Consumer Credit Act mandates clear, responsible credit marketing: showing full costs, interest rates, credit terms, and prioritizing non-credit payment methods online. Ads must warn, "Borrowing costs money!" and caution against debt risks.
GuideBNPL promotion rules-AustraliaThe Design and Distribution Obligations (DDO) are laws overseen by the Australian Securities and Investments Commission (ASIC), which came into effect on 5th October 2021. These laws aim to help consumers obtain appropriate financial products.
GuideInfluencer promotion rulesIf you use social media influencers, bloggers, or other third parties to advertise Klarna and your business, there is more you need to know!
GuideRegulated financing promotion rules 101 - NorwayRegulated financing promotion rules for Norway: include required credit disclosures (APR, cost, term), keep them prominent, avoid misleading claims, and label ads.
GuideAdvertising legal guidelines - SwedenSimplify payment instructions, clarify offers, be market-aware, don't promote debt, ensure ads are responsible. Klarna will monitor compliance.
GuideRegulated financing promotion rules 101 United StatesFinancial services are highly regulated. This means that Klarna and our merchants who advertise with us need to follow the laws and regulations that govern advertising financial products.
GuideSearch and Compare - Terms and ConditionsTerms apply to Klarna and Partners purchasing services, with the Partner Agreement taking precedence over any inconsistencies.
GuideBNPL promotion rules-CanadaFinancial services are highly regulated. This means that Klarna and our merchants who advertise with us need to follow the laws and regulations that govern advertising financial products.
GuideAdvertising legal guidelines - United KingdomEnsure your UK marketing complies with Klarna’s legal guidelines by using clear, responsible messaging, adhering to FRN and T&Cs, and avoiding language that could promote irresponsible borrowing.
GuideBNPL promotion rules - United-StatesFinancial services are highly regulated. This means that Klarna and our merchants who advertise with us need to follow the laws and regulations that govern advertising financial products.
GuideCooperation agreement complementary conditionsThese clauses ensure that the cooperation agreement remains robust and adaptable, reducing the risk of misunderstandings and fostering a resilient partnership.