GuideInfluencer promotion rulesIf you use social media influencers, bloggers, or other third parties to advertise Klarna and your business, there is more you need to know!
GuideAdvertising legal guidelines - United KingdomEnsure your UK marketing complies with Klarna’s legal guidelines by using clear, responsible messaging, adhering to FRN and T&Cs, and avoiding language that could promote irresponsible borrowing.
GuideTerms of ServiceRules for using Klarna assets/services including liability limits, monitoring rights, and Klarna’s ability to change or restrict access to its services.
GuideLegal and privacy (US)US legal & privacy guidelines for Klarna Payments: use only approved stores and clearly disclose pricing, delivery, returns, support and privacy terms.
GuideAdvertising legal guidelines - SwedenSimplify payment instructions, clarify offers, be market-aware, don't promote debt, ensure ads are responsible. Klarna will monitor compliance.
GuideInfluencer promotion rules - United KingdomEnsure influencer promotions in the UK comply with Klarna’s guidelines by updating FRN references, clearly disclosing paid endorsements, and using the approved tools and terms from Klarna’s influencer marketing resources.
GuideSearch and Compare - Terms and ConditionsTerms apply to Klarna and Partners purchasing services, with the Partner Agreement taking precedence over any inconsistencies.
GuideAdvertising legal guidelines - United StatesEnsure your Klarna advertisements are clear, compliant, and legally sound by following essential guidelines for transparency and consumer protection.
GuideAdvertising legal guidelines - Rest of the worldPartner marketing guidelines for additional markets: keep Klarna messaging simple, clear and fair; avoid debt-encouraging language; ensure socially responsible ads.
GuideKlarna Docs - Prohibited and restricted businessesUnderstand prohibited and restricted business categories and jurisdictions, outlining extra due diligence requirements and approval limits.
GuideLegal and privacy (AU)AU legal & privacy guidelines for Klarna Payments: use only approved stores and clearly disclose pricing, delivery, returns, support and privacy terms.
GuideTechnical requirements for card transactionsFollow technical requirements and terms for card network/third-party provider rules when using Klarna's Services and Third Party Payment Option Providers. Prevent fraud/unauthorized sales, process refunds via original method, and allow audits.
GuideSign in with Klarna - Terms of serviceReview Klarna’s Terms of Service for Boost Features to understand usage conditions, data protection obligations, and compliance requirements tied to Sign in with Klarna, On-site Messaging, and Klarna Express Checkout.
GuideLegal and data protection (EU)Understand Klarna Payments requirements for address data protection and data sharing, use required “order with obligation to pay” button wording, and present T&Cs clearly.