Klarna Docs - Brand guidelines
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Brand guidelines

Welcome to Klarna's brand guidelines. This section is your go-to resource for understanding and utilizing Klarna's key brand elements, such as our logos and the specifications for creating partner logo lockups. These elements are crucial for maintaining the integrity and consistency of Klarna's brand in your marketing communications.

To find specific information, use the navigation panel on the right. This will help you quickly locate the guidance you need on various topics related to our brand elements.

For comprehensive insights into our branding, including typography, color schemes, and overall art direction, please visit our brand portal.
Find here a creative guide tailored for partner marketing campaigns. Please follow these guidelines to present the value of our partnership in a clear, consistent and impactful way.

Badge (primary option)

Our eye-catching badge, consisting of our wordmark on Klarna Pink background, is a preferred option for all types of assets. The height of the badge defines the minimum clear space. The clear space can be increased but never decreased.

Marketing Badge With Clear Space
1.1 MB
Badge
Our main trademark only exists in Klarna Pink
Badgeclearspace.
675.5 KB
Clear space
The badge's minimum clear space equals our wordmark's height.
Badge-Minimum-size.
1.3 MB
Minimum size
Please follow the specific minimum sizes for each format.

Wordmark (secondary option)

In case it's not possible to use the badge, opt for the wordmark in Klarna Pink, Black and Off White, and no other combination of colors. The height of the logo defines the minimum clear space. The clear space can be increased but never decreased.

Wordmark Transparent And Pink
44.8 KB
Wordmark pink
Use the pink wordmark only on black backgrounds.
Wordmark Transparent And Black
46.8 KB
Wordmark black
Use the black wordmark only on light backgrounds.
Wordmark Transparent And OffWhite
47.5 KB
Wordmark white
Use the white wordmark only on dark backgrounds.
Wordmark clearspace.
54.5 KB
Clear space
The logo's minimum clear space equals our wordmark's height..
Wordmark Minimum size.
95.8 KB
Minimum size
Please follow the specific minimum sizes for each format..

Klarna partner logo lockups

Klarna works with many brilliant brands. Our badge and wordmark can be used to help showcase these partnerships. Here are our two main partnership lockups.

Pay with Klarna lockup (primary option)

This lockup lockup combines our typeface and badge, enhancing your materials with clear, impactful Klarna messaging. It seamlessly fits into your brand, recommended for most uses. Place it under headlines in your brand's font, complementing your imagery and design.

Available in black or white, choose based on background brightness. It's localized in all languages and offers alternative messages like "Pay flexibly with Klarna." or "Pay now or in 30 days with Klarna". Access pre-made advertising assets and select your market to download ready-to-use localized lockup options (as part of the brand kit).

Pay-with-Lockup-Horizontal
62.2 KB
Pay with Klarna lockup (horizontal)
Best suited to wider layouts.
Pay with Lockup Vertical
71.9 KB
Pay with Klarna lockup (vertical)
Best suited to narrow layouts.
Dual logo lockup (secondary option)

When advertising space is tight you can use this simple and effective option. By combining our two logos, this lockup lets us to show our partnership in a simple, graphic way. We recommend that you always accompany this lockup with a short, impactful Klarna messaging, which you can find in your market's section of the pre-made advertising assets.

Klarna Lockup Horizontal
63.7 KB
Dual logo lockup (horizontal)
Best suited to wider layouts.
Klarna Lockup Vertical
65.7 KB
Dual logo lockup (vertical)
Best suited to narrow layouts.

Available with both badge and wordmark, in horizontal and vertical formats and in black or white colors, choose the option that suits your layout and background brightness. All available options can be downloaded below.

Dual logo lockup
103.5 KB

Lockups: Spacing and balance

The lockup needs to be balanced to show both of our logos equally. We recommend that you place your logo between these guidance lines and then balance it visually.

Pay-with-Lockup-Horizontal-clearspace
75.2 KB
Pay with Klarna lockup (horizontal)
Balance the lockup to equally present both logos, aligning yours within the guidance lines for visual equilibrium.
Pay-with-Lockup-Vertical-clearspace
88.7 KB
Dual logo lockup (vertical)
Balance the lockup to equally present both logos, aligning yours within the guidance lines for visual equilibrium.
Klarna-Lockup-Horizontal-clearspace
67.0 KB
Dual logo lockup ( horizontal )
The lockup's minimum clear space equals our wordmark's height.
Klarna Lockup Vertical Clearspace
85.2 KB
Dual logo lockup (vertical)
The lockup's minimum clear space equals our wordmark's width.

Logos: Misuse

We like our logos as they are. Please do not alter them in any way.

Don’t alter the colors of our logos
25.1 KB
Don’t alter the colors of our logos.
Don’t add effects or shadows to our logos
97.0 KB
Don’t add effects or shadows to our logos.
Don’t stretch, squeeze or rotate our logos
37.1 KB
Don’t stretch, squeeze or rotate our logos.
Don’t outline our logos
30.6 KB
Don’t outline our logos.
Don’t alter or create new lockups
27.4 KB
Don’t alter or create new lockups.
Don’t color partnership logos
8.4 KB
Don’t color your logo in lockups.
Don'ts-5
2.3 MB
Don’t place the lockup over a busy background.
Don'ts-2
1.4 MB
Don’t size the logos in an unbalanced way, or space them unevenly.
Don'ts
1.2 MB
Don’t alter or create new lockups.