Klarna Docs - Legal & privacy

Legal & privacy

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Legal & privacy

When adding Klarna Checkout to your site, you need to consider:

  • Data protection and data sharing aspects
  • T&C information Please seek legal advice to ensure compliance with applicable regulations.

Please note that in order for your use of personal data to comply with applicable laws, such as the GDPR and the E-Privacy Directive, you may not use any customer data provided through the Klarna integration before an order has been placed.

This includes, but is not limited to:

  • Populating data fields outside the Klarna checkout iframe
  • Creating user accounts before active consent has been given
  • Any marketing purposes, including but not limited to abandon cart retargeting before the customer has finalized the purchase.

National and EU rules such as the GDPR sets certain limits to how and when you may share customer-identifying information with Klarna.

If you share personal data with Klarna you need to explain this in your privacy notice and link to Klarna’s privacy notice there. Below is an example of what that could look like in your existing privacy notice (the specific data categories transferred to be added, and text to be translated into your local language):

“We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.”

In Switzerland, Klarna offers the payment method Invoice through its subsidiary Billpay. If you share personal data with Klarna and Billpay to offer this payment method you need to explain this (in addition to the above) in your privacy notice and link to Klarna’s and Billpay’s local privacy notices there. Below is an example of what that addition could look like in your existing privacy notice (the specific data categories transferred to be added, and text to be translated into your local language):

Billpay’s/Klarna’s payment options: In order to be able to offer you Klarna’s payment options and to assess whether you qualify for their payment options and to tailor the payment options for you, we might in the checkout pass your personal data in the form of contact and order details to Klarna and Billpay. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s [defrit or en versions] and Billpay’s [defrit or en versions] privacy notices.

Ensure that your terms and conditions reflect your cooperation with Klarna, and that you comply with applicable laws.

Note that the information provided in this article is intended for general information purposes only and does not constitute legal advice, professional advice, or an opinion of any kind as to your individual needs. You are encouraged to seek the advice of a competent professional where such advice is required.


The main purpose of the REGULATION (EU) 2018/302 is to prevent geo-discrimination of European customers when shopping online within the EU; setting different requirements for customers based on the country of residence.


Generally, it comes down to being able to shop like a local. This means equal order, payment and delivery options for both foreign (being other EU customers) and domestic customers when shopping online.


The regulation applies to B2C and B2B (provided that the B2B transaction is not based on an individually negotiated contract, but subject to general terms and conditions). All goods and services, including digital, are in scope, but there are exceptions and limitations.


Came into force on December 3, 2018.


Read about the regulation here.

Payment methods in the Checkout

All payment methods in Klarna Checkout and the way in which they are displayed to users will not be affected by the new regulation.

Example - You are a German merchant offering Klarna checkout in Germany. An Italian user wants to place an order on your site.

  • You as a merchant don’t have to do anything. Klarna Checkout will show the payment methods relevant to the user.

Billing & Shipping

You have to allow any EU citizen to shop from your site, but you don’t have to ship to all EU countries. Where you ship to will not be affected by this regulation.

Example - You are a German merchant offering shipping within Germany only and have configured the checkout for separate shipping and billing. An Italian customer wants to place an order on your site. You are not allowed to restrict the Italian customer from placing the order but you are not obligated to ship outside of Germany. To solve for this situation, you need to add IT to Klarna Checkout via our country selector (IT is part of our Global/Extended market offer), or turn off separate shipping.

  • Alternative 1 - Country selector for IT, read more hereThis setup will solve the situation by giving users a country selector where they can choose Italy as their billing country. As the user moves to shipping address, you have the possibility to restrict country availability, read more about that here.
  • Alternative 2 - Turn off separate shipping, read more hereBy doing so, there will not be a separate shipping form under the billing form. The user will consider the address form to cover shipping. Given this setup, the Italian customer can now add their personal name, email and phone number, and a German shipping address.

Så påverkas du av den nya kreditlagen

Sveriges riksdag har tidigare i år beslutat om en ny kreditlag. Den innebär i korthet att om det finns både ett kredit- och ett direktbetalningsalternativ i kassan så får inte kreditalternativet visas först eller redan vara ifyllt. Lagen träder i kraft den första juli 2020.

Här är vad du behöver veta om du har följande betalnings- och kassalternativ:

Klarna Checkout (KCO): Du behöver inte vidta några åtgärder.

Klarna kommer att hantera förändringen och se till att ett direktbetalningsalternativ visas först om ett sådant finns.

Klarna Payments (KP) utan något direktbetalningsalternativ. Du behöver inte vidta några åtgärder.

Du måste bara se till att ett direktbetalningsalternativ är det första alternativet om du erbjuder det som betalningsmetod.

Klarna Payment (KP) med ett direktbetalningsalternativ: Du måste vidta åtgärder.

Som e-handlare med Klarna Payment (KP) har du kontroll över ordningen på betalningsmetoderna som du har i din kassa och kommer därför att behöva vidta åtgärder för att följa den nya lagen.

Fortsätt läsa för mer information om hur KCO kommer att presenteras och vilka åtgärder vi rekommenderar för dig som har KP med direktbetalningsalternativ.

Vad den nya lagen innebär

Den nya kreditlagen som Sveriges riksdag har antagit (Regeringens proposition) kommer att träda i kraft den första juli 2020 och kommer endast att tillämpas i Sverige. Lagen ställer krav på hur olika betalningsmetoder presenteras i kassan, och den tvingar e-handlare att visa ett direktbetalningsalternativ före kreditalternativ, om båda alternativen finns tillgängliga i kassan.

Skyldigheterna i den nya lagen gäller alla parter som presenterar eller behandlar betalningsmetoder. Detta inkluderar: e-handlare, partners och betalningstjänstleverantörer (PSP) såsom banker. För att kunna navigera i ändringarna har vi skapat riktlinjer för att hjälpa våra e-handlare och partners att anpassa sig så att de nya lagliga kraven uppfylls.

Vad innebär det här för mig som handlare?

Exakt hur du påverkas beror på vilka betalningsmetoder som du erbjuder och vilken kassalösning som du har valt. Den nya lagen kräver inte att en handlare måste erbjuda ett direktbetalningsalternativ, utan styr hur betalningsalternativen presenteras i kassan.

Nedan finns en översikt över Klarna betalningsmetoder, och hur de kategoriseras i termer av kredit- eller direktbetalningsalternativ.

Vad behöver jag förbereda?

Handlare med Klarna Checkout (KCO v2 & v3)

Ingen åtgärd behövs. Klarna kommer att uppdatera den nuvarande KCO-lösningen för den svenska marknaden och säkerställa att de nya lagkraven följs. Ni kommer att märka att direktbetalningsalternativ, såsom Direktbetalning (när tillgängligt), kommer att presenteras som det första betalningsalternativet i din kassa.

Handlare med Klarna Payments (KP)

Om ni erbjuder Klarna Payments i er kassa så kan inte Klarna kontrollera i vilken ordning betalningsalterntiven presenteras. Det innebär att det är den enskilda handlaren som är ensam ansvarig för att se till att er kassa är kompatibel och följer den nya lagstiftningen innan den träder i kraft (1 juli 2020).

Om ni har Klarna Payments (KP) och flertalet betalningsmetoder via Klarna inom samma modul så kommer Klarna att sortera dessa. Om det finns ett direktbetalningsalternativ så kommer det att presenteras först. Kreditalternativ som inkluderar ränta kommer alltid att att presenteras sist om det finns andra val tillgängliga. Om flera betalningssätt med Klarna är placerade i olika moduler kan Klarna ej kontrollera i vilken ordning de presenteras.

Klarna kommer att sluta stödja Klarna betalningsmetoder (KPM) från och med september 2020. Åtgärd rekommenderas.

Klarna kommer inte längre att stödja KPM från och med september 2020. För att få automatiska uppdateringar (inklusive juridisk efterlevnad) rekommenderar vi att alla handlare migrerar till Klarna Checkout (KCO) eller Klarna Payments (KP). Med KCO kommer Klarna att hantera sorteringen av betalningsmetoder åt dig. För att migrera till KCO kan du använda självbetjäningsflödet som finns tillgängligt i portalen för handlare (länk). Prata gärna med din kontakt på Klarna för att få mer information om priser och hur du flyttar över till Klarna Checkout eller Klarna Payments.

New credit legislation - How you will be impacted

New legislation has been adopted by the Swedish Parliament stating that if both credit and debit payment options are offered by a merchant, the debit option(s) must be presented before the credit option(s) in the checkout. This law takes effect 1 July 2020.

Here’s what you need to know if you have the following payment & checkout options:

Klarna Checkout (KCO): No action required.

Klarna will take care of all the logic to ensure debit payment options are shown first.

Klarna Payments (KP) with no debit options: No action required.

You are only required to make sure a debit option is placed as the first option if you offer it as a payment method.

Klarna Payment (KP) with debit options: Action required.

As a merchant, you are in control of the order in which payment methods are organized inside your checkout and will need to take steps to comply with the new law.

Continue reading for more details on how KCO will be presented, and what actions we recommend if you have KP with debit options.

What the new law means

New legislation (Regeringens proposition) adopted by the Swedish Parliament will take effect on 1 July 2020, and will only be applicable to Sweden. The law sets requirements on the presentation of payment methods in online checkouts, enforcing debit payment options to be displayed before any credit payment options, if both are available.

Obligations in the new regulation apply to any parties who present or process payment methods. This includes: merchants, partners, and Payment Service Providers (PSP) like banks. To navigate the new changes, we’ve published guidelines, to help our merchants and partners to ensure compliance with the legal requirements.

What does this mean for me as a merchant?

The impact for you as a merchant will depend on what payment methods you offer and what checkout solution you use. The new legislation does not require merchants to provide debit payment methods, but does regulate how to present them in an online checkout if you do.

Below is an overview of Klarna payment methods, and how each categorizes in terms of credit or debit options.

What do I need to do to be prepared?

Merchants with Klarna Checkout (KCO v2 & v3)

No action needed. Klarna will update the current KCO solution for the Swedish market to make sure that the new legal requirements are followed. You will notice that debit payment methods such as Direct Debit, (when available), will be presented as the first option in your checkout.

Merchants with Klarna Payments (KP)

If you offer Klarna Payments in your checkout, Klarna cannot control the order or logic in which the payment methods are presented. Therefore, as a merchant you are solely responsible to ensure your checkout is compliant and lawful according to the new legislation before it enters into force (1 July 2020).

If you have Klarna Payments (KP) and multiple Klarna payment methods within the same widget then we will manage the logic of sorting these. If a debit payment option exists then that will be displayed first. Credit payment methods that include interest rate will always be displayed as the last option if others exist. If the multiple Klarna payment methods are placed in different widgets then we cannot control in what order they will be sorted.

Klarna will discontinue support of Klarna Payment Methods (KPM) as of September 2020. Action recommended.

Klarna will no longer be supporting KPM as of September 2020. For automatic updates (including legal compliance), we recommend all merchants move to Klarna Checkout (KCO) or Klarna Payments (KP). With KCO, Klarna will handle the sorting of payment methods for you. To migrate to KCO, you can use the self service flow that is available in the merchants portal (link). Please reach out to your Klarna account manager to get more information about pricing and how to transfer to Klarna Checkout or Klarna Payments.