Klarna Docs - Abandoned cart e-mail

Abandoned cart e-mail

Studies show that about 75% of shoppers who abandon their carts usually plan to come back. By adding an Abandoned Cart email you can send a friendly reminder to shoppers, encouraging them to buy today and pay for it later with Klarna. Make sure to include a call to action encouraging customers to 'Shop Now'.

Best practice
Give an incentive to shoppers who return to their shopping carts. Offer a discount code, free shipping, or next day delivery in order to boost conversion.

GDPR Compliance
According to the European Commission's definition of legal grounds for processing data you're compliant as long as you have explicit consent from the visitor to receive those emails.

Inspiration for your abandoned cart communication
You can simply copy and paste all content needed for the abandoned cart email from below. Make sure to use the provided text as it is to avoid misinterpretation of terms.

Abandoned cart email SE (1).pdf
129.8 KB