Learn about all the additional information about your customer you can send.
Depending on the merchant segment and/or the services available to consumers, Klarna may require additional information regarding the customer, the merchant and/or the purchase. This information, referred to as extra merchant data (EMD), consist of data that is typically not available at the checkout, but which enables Klarna to complete an assertive risk assessment, enable new promotional products and improve conversion rates for a boost in performance.
While in some scenarios sharing EMD is optional and only connected to the enablement of new solutions (depending on the business category or the type of goods sold), certain segments or use cases will require you to provide Klarna with specific EMD packages.
It is mandatory for you as a merchant to provide Klarna with the required EMD data points if you operate within the following segments or if any of these use cases apply to you:
| Segment and other use cases | EMD required | Details |
|---|---|---|
| Travel | air_reservation_details train_reservation_details bus_reservation_details ferry_reservation_details car_rental_reservation_details hotel_reservation_details trip_reservation_details | if you are selling services associated to travel segment, you are required to provide information about the passengers and the itinerary to be booked via the applicable EMD for the service provided. |
| Marketplace | marketplace_seller_info | when enabling marketplace services and creating an order for a sub-seller, you are required to shared information about the sub-seller including the category of the products being sold and the id of the seller. |
| Ticketing | event | if you are selling ticket to an event, you have to provide information about the event. |
| Subscriptions and On-Demand | customer_tokens | if you are selling subscriptions or enabling recurring payments, you are required to provide subscription object and customer info information. |
| Selling in physical store | in_store_payment | for any segment, if the purchase is done in a physical store you are required to send the EMD to allow appropriated risk analysis of the transaction and properly identify the location of the purchase. |
| Registered checkout and Klarna deals | customer_account_info payment_history_full payment_history_simple | in the case you enable consumers to register to your site, EMD will allow us to identify your returning consumers and enhance the services offered even if they have no previous history paying with Klarna as well as unlock targeted campaigns. |
| Pick up in store | other_delivery_address | for any segment, if the consumer is allowed to buy online and pick up the product in a physical store, then you are required to send the EMD to allow appropriated risk analysis of the transaction. |
Additionally to these use cases, depending on the risk evaluation during the merchant onboarding process, we might request additional information to be provided through a specific EMD appendix.
Find out more about the different data fields for each package by checking the attachments specification.
You need to include the extra merchant data in an attachment property of the payload when getting authorization or updating a session.
API requests that allow sending and processing EMD
Add the relevant data based on the specification and your product vertical. See use cases in the following section to find examples per each vertical.
To know which product vertical is right for you, contact merchant support.
For travel segment, EMD is a mandatory requirement and merchants should send one or more of the following packages: air_reservation_details, bus_reservation_details, train_reservation_details, ferry_reservation_details and/or hotel_reservation_details.
In exceptional cases, due to the business model nature of close “trip packages” and/or “trip based on registered travellers”, in this scenario you may not be able to provide all data requested in the above packages, in case EMD attachment trip_reservation_details will enable you to share available information.
air_reservation_details
This Package should be included as part of the integration when the transactions includes air reservations.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"air_reservation_details\":[{\"pnr\":\"Y2YWJD\",\"itinerary\":[{\"departure\":\"AMS\",\"departure_city\":\"Amsterdam\",\"arrival\":\"LHR\",\"arrival_city\":\"London\",\"carrier\":\"KL\",\"segment_price\":2000,\"departure_date\":\"2022-08-06T19:50:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"business\"},{\"departure\":\"LHR\",\"departure_city\":\"London\",\"arrival\":\"AMS\",\"arrival_city\":\"Amsterdam\",\"carrier\":\"KL\",\"segment_price\":2000,\"departure_date\":\"2022-08-20T16:45:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"business\"}],\"insurance\":[{\"insurance_company\":\"AON\",\"insurance_type\":\"cancellation\",\"insurance_price\":200}],\"passengers\":[{\"id\":1,\"title\":\"mr\",\"first_name\":\"John\",\"last_name\":\"Doe\"},{\"id\":2,\"title\":\"mrs\",\"first_name\":\"Jane\",\"last_name\":\"Doe\"},{\"id\":3,\"title\":\"\",\"first_name\":\"Josh\",\"last_name\":\"Doe\"}],\"affiliate_name\":\"Booking.com\"}]}"
}
bus_reservation_details
This Package should be included as part of the integration when the transactions includes bus reservations.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"bus_reservation_details\":[{\"pnr\":\"121r2sx121\",\"itinerary\":[{\"departure_city\":\"Amsterdam\",\"arrival_city\":\"London\",\"carrier\":\"Eurolines\",\"segment_price\":2000,\"departure_date\":\"2022-08-06T19:50:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"1st\"},{\"departure_city\":\"London\",\"arrival_city\":\"Amsterdam\",\"carrier\":\"Eurolines\",\"segment_price\":2000,\"departure_date\":\"2022-08-20T16:45:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"1st\"}],\"insurance\":[{\"insurance_company\":\"AON\",\"insurance_type\":\"cancellation\",\"insurance_price\":200}],\"passengers\":[{\"id\":1,\"title\":\"mr\",\"first_name\":\"John\",\"last_name\":\"Doe\"},{\"id\":2,\"title\":\"mrs\",\"first_name\":\"Jane\",\"last_name\":\"Doe\"},{\"id\":3,\"title\":\"\",\"first_name\":\"Josh\",\"last_name\":\"Doe\"}],\"affiliate_name\":\"eurolines.de\"}]}"
}train_reservation_details
This Package should be included as part of the integration when the transactions includes train reservations.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"train_reservation_details\":[{\"pnr\":\"121r2sx121\",\"itinerary\":[{\"departure_city\":\"Amsterdam\",\"arrival_city\":\"London\",\"carrier\":\"Eurostar\",\"segment_price\":2000,\"departure_date\":\"2022-08-06T19:50:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"1st\"},{\"departure_city\":\"London\",\"arrival_city\":\"Amsterdam\",\"carrier\":\"Eurostar\",\"segment_price\":2000,\"departure_date\":\"2022-08-20T16:45:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"1st\"}],\"insurance\":[{\"insurance_company\":\"AON\",\"insurance_type\":\"cancellation\",\"insurance_price\":200}],\"passengers\":[{\"id\":1,\"title\":\"mr\",\"first_name\":\"John\",\"last_name\":\"Doe\"},{\"id\":2,\"title\":\"mrs\",\"first_name\":\"Jane\",\"last_name\":\"Doe\"},{\"id\":3,\"title\":\"\",\"first_name\":\"Josh\",\"last_name\":\"Doe\"}],\"affiliate_name\":\"eurostar.com\"}]}"
}ferry_reservation_details
This Package should be included as part of the integration when the transactions includes ferry reservations.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"ferry_reservation_details\":[{\"pnr\":\"121r2sx121\",\"itinerary\":[{\"departure_city\":\"Calais\",\"arrival_city\":\"Dover\",\"carrier\":\"P&O\",\"segment_price\":2000,\"departure_date\":\"2022-08-06T19:50:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"1st\"},{\"departure_city\":\"Dover\",\"arrival_city\":\"Calais\",\"carrier\":\"P&O\",\"segment_price\":2000,\"departure_date\":\"2022-08-20T16:45:00Z\",\"ticket_delivery_method\":\"email\",\"ticket_delivery_recipient\":\"john.doe@email.com\",\"passenger_id\":[1,2,3],\"class\":\"1st\"}],\"insurance\":[{\"insurance_company\":\"AON\",\"insurance_type\":\"cancellation\",\"insurance_price\":200}],\"passengers\":[{\"id\":1,\"title\":\"mr\",\"first_name\":\"John\",\"last_name\":\"Doe\"},{\"id\":2,\"title\":\"mrs\",\"first_name\":\"Jane\",\"last_name\":\"Doe\"},{\"id\":3,\"title\":\"\",\"first_name\":\"Josh\",\"last_name\":\"Doe\"}],\"affiliate_name\":\"poferries.com\"}]}"
}car_rental_reservation_details
This Package should be included as part of the integration when the transactions included car rental reservations.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"car_rental_reservation_details\": [{\"pnr\": \"3411qsxqed23123\",\"car_rental_itinerary\": [{\"rental_company\": \"Hertz\",\"drivers_id\": [1,2],\"pick_up_location\": {\"street_address\": \"Aankomstpassage Amsterdam (Schiphol)\",\"postal_code\": \"1118 AA\",\"city\": \"Schiphol\",\"country\": \"NL\"},\"start_time\": \"2022-08-20T16:45:00Z\",\"drop_off_location\": {\"street_address\": \"Aankomstpassage Amsterdam (Schiphol)\",\"postal_code\": \"1118 AA\",\"city\": \"Schiphol\",\"country\": \"NL\"},\"end_time\": \"2022-08-25T16:45:00Z\",\"car_price\": 700,\"class\": \"economy\"}],\"insurance\": [{\"insurance_company\":\"AON\",\"insurance_type\":\"cancellation\",\"insurance_price\":2000}],\"drivers\": [{\"id\":1,\"title\":\"mr\",\"first_name\":\"John\",\"last_name\":\"Doe\"},{\"id\":2,\"title\":\"mrs\",\"first_name\":\"Jane\",\"last_name\":\"Doe\"}],\"affiliate_name\": \"hertz.com\"}]}"
}hotel_reservation_details
This Package should be included as part of the integration when the transactions included hotel reservations.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"hotel_reservation_details\":[{\"pnr\":\"20qsx2121\",\"hotel_itinerary\": [{\"hotel_name\": \"Hotel ltd.\",\"address\": {\"street_address\":\"New Burlington St 10\",\"postal_code\": \"W1B 1JA\",\"city\": \"London\",\"country\": \"GB\"},\"start_time\": \"2022-08-06T19:50:00Z\",\"end_time\": \"2022-08-20T22:00:00Z\",\"number_of_rooms\": 1,\"ticket_delivery_method\": \"email\",\"ticket_delivery_recipient\": \"john.doe@email.com\",\"hotel_price\": 23050,\"class\":\"Presidential Suite\",\"passenger_id\": [1,2]}],\"insurance\":[{\"insurance_company\":\"AON\",\"insurance_type\":\"cancellation\",\"insurance_price\":200}],\"passengers\":[{\"id\": 1,\"title\":\"mr\",\"first_name\": \"John\",\"last_name\": \"Doe\"},{\"id\": 2,\"title\":\"mrs\",\"first_name\": \"Jane\",\"last_name\": \"Doe\"}],\"affiliate\":\"Hotels.com\"}]}"
}trip_reservation_details
This Package should be included as part of the integration when the transactions includes a round trip or a close package of services reservation.
This package does not replace air_reservation_details, hotel_reservation_details nor any other travel related package. It should only be used when you are not able provide detailed information for the services included.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"trip_reservation_details\":[{\"trip_itinerary\":{\"initial_country\":\"France\",\"initial_city\":\"Calais\",\"final_country\":\"England\",\"final_city\":\"Dover\",\"start_time\":\"2022-08-06T19:50:00Z\",\"end_time\":\"2022-08-15T19:50:00Z\"},\"trip_passengers\":[{\"id\":1,\"first_name\":\"John\",\"last_name\":\"Doe\",\"birth_date\":\"1980-05-10\",\"email\":\"johndoe@email.com\",\"unique_id\":\"AYY12345\",\"main_passenger\":\"true\"},{\"id\":2,\"title\":\"mrs\",\"first_name\":\"Jane\",\"last_name\":\"Doe\",\"birth_date\":\"1982-10-05\",\"email\":\"janedoe@email.com\",\"unique_id\":\"AYY98765\",\"main_passenger\":\"false\"}],\"min_age\":\"21\",\"max_age\":\"60\",\"services\":{\"travel_insurance\":\"true\",\"hotel\":\"true\",\"flight\":\"true\",\"cancelation_service\":\"true\",\"shared_room\":\"false\"},\"affiliate_name\":\"TRIPAGENCY\"}]}"
}marketplace_seller_info
This Package allows Klarna to identify transactions that were generated via a marketplace and includes information for risk evaluation of the corresponding sellers.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"marketplace_seller_info\":[{\"unique_account_identifier_seller\":{\"pno\":\"12121231242\",\"email\":\"markeplace_merchant@email.com\",\"other\":\"passthrough data\"},\"sub_merchant_id\":\"1234567890qwertyuiopasdfg\",\"sub_merchant_name\":\"Marketbrick Ltd.\",\"sub_merchant_postal_code\":\"11010\",\"product_category\":\"Computers\",\"product_name\":\"Acer 5400\",\"account_registration_date\":\"2020-06-10T12:02:21Z\",\"account_last_modified\":{\"password\":\"2020-06-10T12:02:21Z\",\"email\":\"2020-06-10T12:02:21Z\",\"listing\":\"2020-06-10T12:02:21Z\",\"login\":\"2020-06-10T12:02:21Z\",\"address\":\"2020-06-10T12:02:21Z\"},\"seller_rating\":4.5,\"number_of_trades\":34,\"volume_of_trades\":4500}]}"
}consumer_account_info, payment_history_full and payment_history_simple
Allow Klarna to identify users that previously created an account in your store website and differentiate from shoppers using Guest checkout flows.
The following example shows how to send EMD including consumer_account_info and payment_history_full:
"attachment":{
"content_type":"application/vnd.klarna.internal.emd-v2+json",
"body":"{\"payment_history_full\":[{\"unique_account_identifier\":\"1234567890qwertyuiopasdfg\",\"number_paid_purchases\":5,\"payment_option\": \"other\",\"total_amount_paid_purchases\":412134,\"date_of_first_paid_purchase\":\"2021-06-10T12:10:43Z\",\"date_of_last_paid_purchase\":\"2022-05-11T12:43:56Z\"},{\"unique_account_identifier\":\"1234567890qwertyuiopasdfg\",\"number_paid_purchases\":30,\"payment_option\": \"non klarna credit\",\"total_amount_paid_purchases\":123210,\"date_of_first_paid_purchase\":\"2022-01-02T10:23:10Z\",\"date_of_last_paid_purchase\":\"2022-11-09T16:52:41Z\"}],\"customer_account_info\":[{\"unique_account_identifier\":\"1234567890qwertyuiopasdfg\",\"account_registration_date\":\"2021-06-10T12:02:21Z\",\"account_last_modified\":\"2021-07-10T12:02:21Z\"}]}"
}In case that not all properties are available to share payment_history_full it is recommended to implement payment_history_simple package instead.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"payment_history_simple\":[{\"unique_account_identifier\":\"1234567890qwertyuiopasdfg\",\"paid_before\":true}]}"
}payment_history_simple example
event
This Package should be included as part of the integration when the transactions included tickets for events such as concerts, amusement parks, etc.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"event\": [{\"event_name\": \"Lady Gaga, the Chromatica Ball\",\"event_company\": \"Ticketmaster\",\"genre_of_event\": \"Music concert\",\"arena_name\": \"Gelredome\",\"arena_location\": {\"street_address\": \"Batavierenweg 25\",\"postal_code\": \"6841 HN\",\"city\": \"Arnhem\",\"country\": \"NL\"},\"start_time\": \"2023-07-26T20:45:00Z\",\"end_time\": \"2023-07-26T22:45:00Z\",\"access_controlled_venue\": true,\"ticket_delivery_method\": \"email\",\"ticket_delivery_recipient\": \"john@email.com\",\"affiliate_name\": \"Ticketmaster\"}]}"
}customer_tokens
This Package should be included as part of the integration when the transactions included subscriptions for customers.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body":"{\"customer_tokens\":[{\"avg_order_value\":10000, \"avg_purchase_frequency_count\":1, \"avg_purchase_frequency_interval\":\"MONTH\", \"min_order_value\":10000, \"max_order_value\":10000}]}"
}voucher
This Package should be included as part of the integration when the transactions includes vouchers or digital products
in_store_payment
This package should be included as part of an integration when the purchase is done at a physical store.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"in_store_payment\": [{\"store_info\": {\"merchant_store_id\": \"LONDON12\",\"store_terminal_id\":\"AD12342D\",\"store_address\": {\"street_address\":\"New Burlington St 10\",\"postal_code\": \"W1B 1JA\",\"city\": \"London\",\"country\": \"GB\"}}}]}"
}other_delivery_address
This package should be included as part of an integration when delivery will be done on an alternative non-residential address such as pick-up in a store or in a pick-up point.
"attachment": {
"content_type": "application/vnd.klarna.internal.emd-v2+json",
"body": "{\"other_delivery_address\":[{\"shipping_method\":\"store pick-up\",\"shipping_type\":\"express\",\"first_name\":\"Test\",\"last_name\":\"Person\",\"street_address\":\"Rue La Fayette\",\"street_number\":\"40\",\"postal_code\":\"75009\",\"city\":\"Paris\",\"country\":\"FR\"}]}"
}It is not required to duplicate the address information, include only the store/pick-up point address in the API object shipping_address and submit EMD attachment other_delivery_address detailing shipping_method
See the alternatives below:
If the you will be sending the address in EMD attachment this should not be different than the shipping_address API object.