# Brand guidelines

## Welcome to Klarna's brand guidelines. This section is your go-to resource for understanding and utilizing Klarna's key brand elements, such as our logos and the specifications for creating partner logo lockups. These elements are crucial for maintaining the integrity and consistency of Klarna's brand in your marketing communications.

**To find specific information, use the navigation panel on the right. This will help you quickly locate the guidance you need on various topics related to our brand elements.** For comprehensive insights into our branding, including typography, color schemes, and overall art direction, please visit our [brand portal](https://brand.klarna.com/). Find [here](https://docs.klarna.com/assets/objects/Zn1RTJbWFbowe8Qo/Marketing_Guidelines_for_Partners.pdf) a creative guide tailored for partner marketing campaigns. Our brand assets are also available in SVG format on our [Brand Portal](https://locker.klarna.com/web/9da52f260227a7c9/brand-identity-svg-files/?viewType=grid). Please follow these guidelines to present the value of our partnership in a clear, consistent and impactful way.

## Klarna Assets for Checkout page

If you are unable to retrieve the assets via our APIs, you can use the collection of Klarna logos provided here for building the checkout page. For [Express Checkout](https://docs.klarna.com/conversion-boosters/express-checkout/additional-resources/button-styling/) and [Sign in with Klarna](https://docs.klarna.com/conversion-boosters/sign-in-with-klarna/additional-resources/button-styling/), please follow their specific guidelines regarding logo usage and variants.
## 
- **Klarna assets for checkout page**: 
- **Badge**: Our main trademark only exists in Klarna Pink
- **Clear space**: The badge's minimum clear space equals our wordmark's height.
- **Minimum size**: Please follow the specific minimum sizes for each format.
- **Wordmark pink**: Use the pink wordmark only on black backgrounds.
- **Wordmark black**: Use the black wordmark only on light backgrounds.
- **Wordmark white**: Use the white wordmark only on dark backgrounds.
- **Clear space**: The logo's minimum clear space equals our wordmark's height..
- **Minimum size**: Please follow the specific minimum sizes for each format..
- **Pay with Klarna lockup (horizontal)**: Best suited to wider layouts.
- **Pay with Klarna lockup (vertical)**: Best suited to narrow layouts.
- **Dual logo lockup (horizontal)**: Best suited to wider layouts.
- **Dual logo lockup (vertical)**: Best suited to narrow layouts.
- **Pay with Klarna lockup (vertical)**: Best suited to narrow layouts.
- **Dual logo lockup (horizontal)**: Best suited to wider layouts.
- **Dual logo lockup (vertical)**: Best suited to narrow layouts.
- **Pay with Klarna lockup (vertical)**: Best suited to narrow layouts.
- **Pay with Klarna lockup (horizontal)**: Balance the lockup to equally present both logos, aligning yours within the guidance lines for visual equilibrium.
- **Dual logo lockup (vertical)**: Balance the lockup to equally present both logos, aligning yours within the guidance lines for visual equilibrium.


## 
- **Dual logo lockup ( horizontal )**: The lockup's minimum clear space equals our wordmark's height.
- **Dual logo lockup (vertical)**: The lockup's minimum clear space equals our wordmark's width.
- ****: Don’t alter the colors of our logos.
- ****: Don’t add effects or shadows to our logos.
- ****: Don’t stretch, squeeze or rotate our logos.
- ****: Don’t outline our logos.
- ****: Don’t alter or create new lockups.
- ****: Don’t color your logo in lockups.
- ****: Don’t place the lockup over a busy background.
- ****: Don’t size the logos in an unbalanced way, or space them unevenly.
- ****: Don’t alter or create new lockups.