Klarna Docs - In-store

In-store

Klarna in-store makes omnichannel shopping seamless. Here are our best practices for getting shoppers excited—even before they arrive. 

In-store journey

Small changes to your customer journey before shoppers arrive, and once inside your store, can have an impact on your goals.

Before

Drive awareness of Klarna across owned and paid channels:

  • Email
  • Store Locator
  • Landing page
  • App
  • Organic social
  • Paid Media
  • Influencers

Encourage shoppers to download the Klarna app in advance of visiting your store!

At the store

Include co-branded assets at key shopping touchpoints throughout the store, preparing shoppers to pay with Klarna at checkout.  

Order signs directly through our Mimeo platform, tailored for each step of the customer in-store journey and optimized based on user testing and feedback. (To access Mimeo, please reach out to your account contact.)

Shopping "zones":

  • Store entrance/Before you enter
  • On the retail floor
  • On/near merchandise
  • In line at register
  • Cash wrap

Or work with us to customize your own!

Pay in 4 Signs (AI and PDF)

*Please note these signs come with and without the disclaimer - the disclaimer is required for stores in California as detailed in the legal advertising guidelines.

01_BeforeYouEnter.zip
7.0 MB
02_OnTheRetailFloor.zip
2.7 MB
03_OnMerchandise.zip
6.4 MB
04_FittingRooms.zip
4.3 MB
05_InLineAtRegister.zip
2.2 MB
06_CashWrap.zip
4.4 MB

Financing signs (AI and PDF)

*Please ensure you are familiar with all required disclaimers as detailed by the legal advertising guidelines.

07_Financing.zip
1.5 MB