Klarna Docs - Ad and Content Guidelines

Ad and Content Guidelines

The Klarna Ad and Content Guidelines are established to provide guidance on the types of content allowed to run on all of our domains. All assets created  should be reviewed against the policies in this document.

These guidelines are put in place to ensure Klarna maintains a user-friendly experience that is customer-focused. At Klarna Advertising we believe maintaining a high bar drives more effective results for advertisers and as such, we follow the below policies to ensure all content on our platforms are customer-focused. It is the advertiser’s duty and responsibility to understand and comply with these guidelines and any other applicable laws and regulations. 

Klarna reserves the right to remove, reject or request changes to any content that may not adhere to these guidelines, or might otherwise violate any applicable marketing rules, regulations or standards. Klarna’s review process may not identify all violations, and therefore, all content is subject to continuous review. If you have any concerns regarding any aspect of a campaign as it pertains to these guidelines, please reach out to the most appropriate client support team. We periodically update these guidelines so please check back often to ensure you are always up to date on the latest requirements.

Ad and Content Guidelines for Klarna app.pdf
120.4 KB