Klarna offers one "Buy Now Pay Later" (“BNPL”) Products in Ireland:
- Pay in 3 Instalments, defined as “BNPL Product(s)” throughout this document.
This guide is only for Klarna merchants. It covers how merchants should advertise BNPL Products to consumers in Ireland. The Advertising Standards Authority for Ireland is Ireland’s independent regulator of advertising, and it makes sure that everyone follows the advertising codes.
Being legal, decent, honest and truthful and not misleading the consumer is important. Many merchants have shared with us what works for them and combined with our expertise, we’ve come up with some best practices outlined in this guide. The Advertising Guidelines have been designed to provide direction on what you can and can’t do but should not be seen as a substitute for legal review of marketing material.
Each communication (whether it be a homepage banner, an email, a tweet or an Instagram post for example) needs to follow the rules, including being legal, decent, honest and truthful and not misleading the consumer.
How you engage with our mutual customers is incredibly important to Klarna. If you don’t have the same ethos of adherence and compliance we may be forced to review our relationship.
These BNPL Product Merchant Advertising Guidelines confirm the requirements you need to follow when advertising BNPL Products in Ireland. Remember that it is also your responsibility to learn and understand the laws governing the advertising of financial products.
If you ever have any questions or are unsure, please reach out to your Klarna marketing contact initially. You can also chat with our Business support directly in the Merchant portal.