Klarna Docs - In-store


Klarna in-store makes omnichannel shopping seamless. Here are our best practices for getting shoppers excited—even before they arrive. 

Small changes to your customer journey before shoppers arrive, and once inside your store, can have an impact on your goals.

Drive awareness of Klarna across owned and paid channels:

  • Email
  • Store Locator
  • Landing page
  • App
  • Organic social
  • Paid Media
  • Influencers

Encourage shoppers to download the Klarna app in advance of visiting your store!

Include co-branded assets at key shopping touchpoints throughout the store, preparing shoppers to pay with Klarna at checkout.  

Order signs directly through our Mimeo platform, tailored for each step of the customer in-store journey and optimized based on user testing and feedback. (To access Mimeo, please reach out to your account contact.)

Shopping "zones":

  • Store entrance/Before you enter
  • On the retail floor
  • On/near merchandise
  • In line at register
  • Cash wrap

Or work with us to customize your own!

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*Please ensure you are familiar with all required disclaimers as detailed by the legal advertising guidelines.

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