Paid mediaInclude Klarna messaging in paid ads to targeted audiences (including retargeting) to grow awareness and usage.
- Co-brand with Klarna messaging + logo.
- Include in key commercial campaigns.
- Highlight latest products—especially higher price point items.
- Include Klarna messaging in retargeting efforts.
- Target relevant first-party and interest-based audiences.
- Use a combination of link, carousel, and story ads across Facebook, Instagram, Pinterest, Twitter, Snapchat.