We are obliged to make you aware that engaging in misleading advertising of credit offerings such as BNPL Products may amount to a criminal offence, subject to imprisonment of up to 2 years and or a fine. Senior or controlling staff members can be held personally liable if the offence has been committed with their consent, knowledge or is attributable to their neglect.
How you engage with our mutual customers is incredibly important to Klarna. If you don’t have the same ethos of adherence and compliance we may be forced to review our relationship.
These BNPL Product Merchant Advertising Guidelines confirm the requirements you need to follow when advertising BNPL Products in the UK. Remember that it is also your responsibility to learn and understand the laws governing the advertising of financial products.
If you ever have any questions or are unsure, please reach out to your Klarna marketing contact initially. If you’re still unsure then please send your questions to firstname.lastname@example.org.