Klarna Docs - Legal Essentials When Advertising Klarna

Legal Essentials When Advertising Klarna

  • Always include a disclosure.
  • Always include a risk warning (inc. eligibility criteria). Risk warnings should not be less prominent than the potential benefits of the product/service.
  • Always provide a link to our terms and conditions klarna.com/uk/terms-and-conditions
  • Making it clear. All advertisements must be fair, clear, and not misleading to consumers. All advertisements of financial products should be presented in a way that can be easily understood and must not take advantage of consumers' inexperience.
  • Each communication (whether it be a homepage banner, an email, a tweet or an Instagram post for example) needs to follow the rules, including being fair, clear and not misleading.

Important notice

We are obliged to make you aware that engaging in misleading advertising of credit offerings such as BNPL Products may amount to a criminal offence, subject to imprisonment of up to 2 years and or a fine. Senior or controlling staff members can be held personally liable if the offence has been committed with their consent, knowledge or is attributable to their neglect. 

How you engage with our mutual customers is  incredibly important to Klarna. If you don’t have the same ethos of adherence and compliance we may be forced to review our relationship.

These BNPL Product Merchant Advertising Guidelines confirm the requirements you need to follow when advertising BNPL Products in the UK. Remember that it is also your responsibility to learn and understand the laws governing the advertising of financial products.

If you ever have any questions or are unsure, please reach out to your Klarna marketing contact initially. If you’re still unsure then please send your questions to uk.comarketing.support@klarna.com.