Abandoned cart e-mail
Studies show that about 75% of shoppers who abandon their carts usually plan to come back. By adding an Abandoned Cart email you can send a friendly reminder to shoppers, encouraging them to buy today and pay for it later with Klarna. Make sure to include a call to action encouraging customers to 'Shop Now'.
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Give an incentive to shoppers who return to their shopping carts. Offer a discount code, free shipping, or next day delivery in order to boost conversion.
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According to the European Commission's definition of legal grounds for processing data you're compliant as long as you have explicit consent from the visitor to receive those emails.
