Paid media

• Co-brand with Klarna messaging + logo.
  
• Include in key commercial campaigns.
  
• Highlight latest products—especially higher price point items.
  
• Include Klarna messaging in retargeting efforts.
  
• Target relevant first-party and interest-based audiences.
  
• Use a combination of link, carousel, and story ads across Facebook, Instagram, Pinterest, Twitter, Snapchat.
  

• Leverage Klarna messaging within key commercial moment creative assets. 
  
• Target relevant first-party and interest-based audiences.
  
• Use a combination of HTML5 and native ads.

• Incorporate Klarna messaging in text ads across brand and non-brand terms to highlight payment offerings.
  
• Messaging will be targeted towards 1st party audiences along with look-a-like and other interest-based segments.
  
• Include Klarna messaging on your standard keywords.
  
  Key campaigns:
• Prioritise Klarna messaging in campaigns with historically high AOV to further incentivise conversion.
  
• Include across a mix of evergreen (i.e. outerwear) and seasonal (i.e. Cyber Monday) campaigns.

*Best performance for increasing CTR has been Klarna messaging in sitelinks + Callout extensions