Klarna Docs - In-store

In-store

Klarna in-store makes omnichannel shopping seamless. Here are our best practices for getting shoppers excited—even before they arrive. 

In-store journey

Small changes to your customer journey before shoppers arrive, and once inside your store, can have an impact on your goals.

Before

Drive awareness of Klarna across owned and paid channels:

  • Email
  • Store Locator
  • Landing page
  • App
  • Organic social
  • Paid Media
  • Influencers

Encourage shoppers to download the Klarna app in advance of visiting your store.

At the store

Include co-branded assets at key shopping touch points throughout the store, preparing shoppers to pay with Klarna at checkout.  

Coming soon: Order signs directly through our platform, tailored for each step of the customer in-store journey and optimised based on user testing and feedback.

Shopping "zones":

  • Store entrance/before you enter
  • On the retail floor
  • On/near merchandise
  • In line at register
  • Cash wrap

Klarna in-store signs

Klarna ANZ in-store collateral-20210816T030659Z-001.zip
6.4 MB