Paid media
Include Klarna messaging in paid ads to targeted audiences (including retargeting) to grow awareness and usage.
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- Co-brand with Klarna messaging + logo.
- Include in key commercial campaigns.
- Highlight latest products—especially higher price point items.
- Include Klarna messaging in retargeting efforts.
- Target relevant first-party and interest-based audiences.
- Use a combination of link, carousel, and story ads across Facebook, Instagram, Pinterest, Twitter, Snapchat.
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- Leverage Klarna messaging within key commercial moment creative assets.
- Target relevant first-party and interest-based audiences.
- Use a combination of HTML5 and native ads.
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- Incorporate Klarna messaging in text ads across brand and non-brand terms to highlight payment offerings.
- Messaging will be targeted towards 1st party audiences along with look-a-like and other interest-based segments.
- Include Klarna messaging on your standard keywords.
Key campaigns: - Prioritise Klarna messaging in campaigns with historically high AOV to further incentivise conversion.
- Include across a mix of evergreen (i.e. outerwear) and seasonal (i.e. Cyber Monday) campaigns.
*Best performance for increasing CTR has been Klarna messaging in sitelinks + Callout extensions
