Do you have a Klarna hosted checkout? Congratulations. You are now so much smooother.

Twelve years at the centre of online shopping has taught us what really matters to modern consumers, and we know that really matters to you. In August 2017 we changed the way we look, speak and function. All of it. Every touch point where your customers interact with us is better looking, smarter and more intuitive. Since we started, our aim has been to make it smooother for your customers to shop. We are convinced it will make a difference to them, which will also make a difference for your growth.

What is required, what actions are needed from you?

• Are you using a Klarna hosted checkout? No action needed - we will update for you. You only need to update the logo if displayed elsewhere. More information below.
• Are you integrating Klarna for the first time? Please see the integration requirements .
• Are you offering Klarnas payment methods as standalone options? Please see the rebranding guidelines for Klarna’s standalone payment methods .
• Are you offering SOFORT as a stand alone payment option in your check out? Please read the Sofort guidelines or follow the guidelines below for the “Pay now”-option.

| | | | | Pay now Customers who want to pay in full at checkout can do it quickly and securely with Klarnas Pay now-option - using credit/debit card or Klarna Direkt, Sofort, SEPA, Direct Debit. | Pay later The option to buy now and pay later makes buying quicker and easier for customers: no need to fill out lengthy personal details or card numbers online. | Slice it Your customers can spread the cost of their purchases at a low interest rate, giving them flexibility and increased purchasing power. Our unique credit application requires minimal information and takes just seconds to complete. |

Below you will find the different assets and easy to implement instructions. Please follow the instructions and update accordingly throughout your customer’s shopping experience.

1. In your checkout
2. On your site
3. After the purchase
4. In your marketing activities

From August 28th 2017, our payment methods will be displayed using payment badges. There is one badge per payment method; Pay Now, Pay Later, Slice it. Your checkout will be automatically updated, no action required from you.

You should be presenting Klarna throughout your site, and when you do it is important that it is well represented to give the customer the best experience. You can use both Klarna’s logo and widgets for the full effect.

The Klarna logo is updated and should be used throughout your website to let the customer know that Klarna is offered in your store. Please note that old CDN-links displaying our old blue logo will not be updated. Instead, you should use the new CDN-links provided below.

Format We provide you with both png and svg format of the logo. If you prefer using png just copy the url below; if you prefer using the svg format, simply replace “.png” with “.svg”.

Links to the new logo below.

For more information about using the logotype, click here

Klarna offers several widgets for you to use to let the customer know what is available to them in the checkout. The widgets will be automatically updated on your site. More information about the different widgets can be found here .

When talking about Klarna after the purchase is done it is important that you replace our old logo with our new. All links to the new logo can be found in the previous section.

When using Klarna in your marketing activities you should use our new logo. All links to the new logo can be found in the section “On your site” above. Remember to ensure the new Klarna-logotype and tonality is used when marketing Klarna in other touch points like newsletters, email-communication and on your website.