Klarna Docs - Design your solution

​Designing your Klarna solution extends beyond just adding components. It’s about forming a partnership to elevate the overall customer experience, grow customer satisfaction and improve every step of the purchase journey.

The Klarna Product ecosystem: One dynamic experience, seamless Interoperability between products across integration patterns.

The Klarna Product ecosystem: One dynamic experience, seamless Interoperability between products across integration patterns.

To help Partners improve customer experience and maximize conversion rates, Klarna has developed a product framework that guarantees effortless interoperability of Klarna’s Product Suite. This framework enables seamless functionality across systems, platforms and applications, not only streamlining Partners operations but also enhancing the overall shopping journey, and ensuring global consistency. We want every customer who visits your Partners’ store to make a purchase.

Partners have full access to the complete suite of Klarna products and services within this framework. By enabling the recommended integration flow outlined later in this document, Partners can achieve:

  • Flexibility: Tailor the complete range of Klarna product suite to their unique needs.
  • Better conversion rates: Leverage conversion-boosting Klarna features to reduce customer drop-offs and increase the likelihood of successful purchases, regardless of the integration approach for processing payments.
  • Higher customer satisfaction: Provide a reliable and familiar payment experience that enhances trust and satisfaction, encouraging customer retention.
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The primary way to access the features available through interoperability is via Klarna’s Partner portal. Access to Klarna’s Partner Portal is made available via deep link from the Acquiring Partner’s dashboard. This deep link enables Partners to click through and seamlessly gain access to the Partner portal via a temporary user account. Further details on this are provided in Creating a deep link.

Sign in with Klarna, On-site messaging and Express checkout are Klarna’s conversion booster products. These features enhance the customer experience at various touchpoints, before and during the purchase process. Each feature targets a specific aspect of the shopping journey, and they deliver maximum impact when used together.

Tools to help Partners achieve maximum growth.

Partners strive to enhance the purchase experience for their customers. By leveraging Klarna’s community of over 150 million customers, the Sign in with Klarna feature lets customers quickly and securely sign up on the Partner’s website by using their Klarna account information. This allows Partners to identify their customers early in the shopping journey.

Easy registration, sign-in and checkout. Plus unrivaled access to detailed customer data.

When a customer registers with Klarna in an online store, the Partner gains additional intelligence that will enable the enhancement of the shopping journey, understanding the customer’s needs and delivering a personalized experience.

Klarna’s dynamic placement solution, On-site messaging, helps your Partners business grow by converting website visitors into customers by informing early in the shopping journey about flexible payment methods available.

On-site messaging touchpoints: By adding On-site messaging to the shopping journey, Partners can inform customers about promotions, available payment methods and a payment calculator.

The look and feel for these dynamic placements is customizable and Partners are given the control to choose their preferred font, text style, size and logos. This flexibility allows them to match the aesthetics of their overall brand and website.

Express checkout

Klarna Express checkout allows your Partners to uplift conversion and minimize cart abandonment by pre-filling the customer's at the checkout moment and providing a faster and more enjoyable shopping experience.

Partners can strategically place Klarna Express Checkout where customers are most likely to finalize their purchase. Displaying it early in the shopping journey allows customers the option to skip ahead when they're ready to buy.

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More Information on Interoperability is available in Enable interoperability of Klarna products.