Klarna Docs - Product detail page

Product detail page

Delivering the right payment message at the moment of consideration can increase both conversion and average order values. Use our payment messaging widget to show dynamic payment options based on the price of an item and place the messaging widget below the item price so it has a clear connection to the price.

Business impact

  • 25% increase in average order value
  • 18% lift in revenue per visitor

On the product page

A closer look

Place the payment messaging widget close to the price of the item so that shoppers can see the full price of the item and the option to spread their cost with Klarna.

Customization

Customize the payment messaging widget in the Klarna Merchant Portail so that it fits your brand seamlessly. You can change the colors, font, padding, borders and more.

Do's and don'ts

Do's

Place the widget directly below the price of the item.

Make it clear that Klarna’s payment messaging is separate from any promotions that you offer.

Don'ts

Don’t place the widget without a clear connection to the price.

Don’t create your own messaging for Klarna’s payment methods. We ensure that all language is compliant and has been tested to provide the highest conversion.

Don’t place Klarna’s payment messaging in a way that could be interpreted as part of your promotions.

Don’t combine Klarna’s payment methods with promotions that you offer by creating your own messaging.

We'll keep it compliant

Klarna ensures that the information provided in the payment messaging widget is legally compliant and up-to-date. Creating your own messaging may create legal and compliance risk for your business. As such, we strongly recommend to only use the payment messaging widget when promoting Klarna’s payment methods on your website.

Integration details

The On-site messaging platform delivers messaging for the best-fit payment method depending on the price that the shopper is considering. Use On-site messaging to get the full potential of the payment messaging widget and stay compliant with no effort needed on your end. Check out the On-site messaging documentation for more details.

See it for yourself

Wanna see how your store could look? Check out our demo store here.